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Comments Sought on DTC Drug Ad Study

04/21/2014

Federal Register Notice: FDA is seeking public comment on a proposed collection of information by the agency on a study, “Risk and Benefit Perception Scale Development.” The study is designed to test different ways of measuring consumers’ benefit and risk perceptions after exposure to direct-to-consumer prescription drug advertising. Comments should be submitted by 6/20. To view this notice, click here.

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