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Comments Sought On DTC Ad Study

06/22/2009

Federal Register Notice: FDA is seeking public comment on a proposed collection of information by the agency: “Experimental Study of Presentation of Quantitative Effectiveness Information to Consumers in Direct-to-Consumer (DTC) Television and Print Advertisements for Prescription Drugs.” The study is designed to communicate quantitative information about product benefits in DTC print and TV ads. Comments should be submitted by 8/21. To view this notice, click here.

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